Julia Bechtolsheimer on Blogger

Thursday, June 18, 2020

Published: Unit Rinse — An Ideal Energy Booster for Athletes

I published “Unit Rinse — An Ideal Energy Booster for Athletes” on @Medium https://ift.tt/2YI1qnc

Unit Rinse Enhances Work(out) Capacity Without Added Calories

Julia Bechtolsheimer is the founder and CEO of Unit Nutrition where she pioneered a carb-rinsing beverage. As highlighted in a Bike Envy article, Julia Bechtolsheimer’s product, Unit Rinse, is a carbohydrate solution designed to be held in the mouth and rinsed for between five to 10 seconds, before drinking, or discharging.

The science supporting this technique reveals the presence of receptors in the human mouth which are stimulated by contact with carbohydrate. These receptors send signals to the brain, activating centers responsible for feelings of motivation, reward and motor control. This results in an immediate physiological boost in power and energy- typically to the magnitude of 3-5%. This concept of fueling the body via activating the brain is known as 'Cognitive Fueling' and is a popular technique for high performance athletes. This natural way of fueling is unique as its immediate, and has no crash or side effects.

More recent studies demonstrate the mental benefits of carb-rinsing- ranging from improved reaction speeds to enhanced concentration and mental focus, and even a boost in will-power. Given this literature, the applications of carb-rinsing are beginning to expand well beyond exercising to include the student studying for exams, the office worker needing a healthy pick me up at their 3pm slump, and surgeons who require the ultimate mental clarity and focus throughout long days and nights in the ER.

About Julia Bechtolsheimer

Julia Bechtolsheimer is the CEO & Founder of Unit Nutrition, a science driven sports nutrition brand dedicated to adapting cutting-edge research into revolutionary, health-focused and athlete friendly products. Headquartered in New York, in 2018 the Company launched the world’s first commercially available carbohydrate-rinse, Unit Rinse, pioneering the category of Cognitive Fueling.

Unit Rinse is based on over 15 years of scientific research from universities and sports institutes globally, proving that simply rinsing a carbohydrate solution in the mouth stimulates carbohydrate receptors that send signals to the brain, activating areas responsible for motivation, reward, motor control, and pleasure. This, in turn, reduces the athlete’s perception of fatigue and increases power output, resulting in an instant performance boost. Unit Nutrition is aligning with athletes looking for a combination of performance, science, health and wellness and has garnered a following amongst recreational fitness enthusiasts and professional athletes alike. An Ironman competitor and avid triathlete herself, Julia has represented Great Britain in ITU Long Distance World Championships and Middle Distance European Championships.

As a member of the American College of Sports Medicine and several other professional nutrition & sport science organizations, Julia Bechtolsheimer recently launched a financial grant to support graduate students, postdoc or faculty members conducting research relating to mouth-rinsing and behavioral neuroscience. Details of the grant and how to apply may be found on unitnutrition.com.

In 2016, Ms. Bechtolsheimer created ‘Rising Start’, a New York City nonprofit that showcases emerging artists while raising funds to support underserved public schools in New York City. Rising Start has raised more than $100,000, which via the education charity Change For Kids, has been utilized to provide libraries, writing classes, art, chess and many more programs for elementary school children. As a firm believer in the empowering impact of a well-rounded education for young children, Bechtolsheimer created a healthy eating and nutrition program for elementary school children, which she runs through her company Unit Nutrition. Additionally, Bechtolsheimer is a founding member of the Young Philanthropist Group at The Bowery Mission, one of the first homeless shelters in NYC.

Ms. Bechtolsheimer started her career in finance in London with HSBC’s Global Banking & Markets division and subsequently worked with the firm for 7 years in New York as Vice President in Equity Derivatives.